How In-Store Data Is Shaping The Future Of Retail

The Forbes article “How In-Store Data Is Shaping the Future of Retail,” authored by Tamara Bebb, CEO of Spectrio, examines how emerging data-driven insights are transforming operational and customer-experience strategies in brick-and-mortar environments. Bebb emphasizes that “every visit, every pause, every path through the store” now serves as actionable intelligence, enabling retailers to refine staffing models, optimize product placement, tailor marketing timing, and continuously evolve the in-store experience.

Read the article here.