Channel Strategies for Digital Signage
A comprehensive plan that outlines how digital signage will be used to convey messages, promote products, and engage with audiences

A successful digital signage program requires more than individual displays or isolated content—it requires a clearly defined channel strategy. This course examines how to develop comprehensive digital signage channel strategies that determine how messages are conveyed, products are promoted, and audiences are engaged. Participants will learn how channel strategies support consistency, scalability, and alignment with broader communication and marketing goals, while also influencing technical requirements such as scheduling, content management, and system architecture.
Learning Objectives:
Participants will be able to:
Define and structure digital signage channels based on audience, location, purpose, and messaging priorities.
Apply channel strategy principles to improve message clarity, consistency, and engagement.
Align digital signage channels with organizational communication and marketing objectives.
Evaluate how channel strategy decisions affect technical requirements and system scalability.
Translate client communication goals into actionable channel strategies during planning and discovery.
This course provides continuing education focused on strategic planning and system design considerations for digital signage networks. Participants gain applied knowledge connecting audience needs, content structure, and technical system requirements, supporting effective AV system planning and implementation.

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