CrimsonAV Expands Sales Leadership Across North America

CrimsonAV Expands Sales Leadership with New Appointment and Promotions

We’re excited to announce several leadership updates as CrimsonAV continues its growth across dvLED, mounting, and kiosk solutions—including our expanding LED Experts Group division.

🎉 Welcome Craig Foster – Director of Sales, Western US & Canada

CrimsonAV is proud to welcome Craig Foster as our new Director of Sales for the Western U.S. and Canada.

Craig brings extensive experience across the AV industry, with a reputation for building strong partnerships and leading with a people-first, solution-focused approach. With a background in sales, marketing, and operations, Craig has worked across key verticals including retail, hospitality, corporate, and education—making him an ideal fit as we expand our reach in North America.
“We’re thrilled to welcome Craig to the CrimsonAV team,” said William Bear, Vice President of Sales and Marketing. “His passion for delivering exceptional customer experiences and his proven leadership align perfectly with our goals. With Craig on board, we’re excited about the continued growth of our dvLED, mount, and kiosk product lines—especially through our LED Experts Group division.”
In this new role, Craig will support integrators, consultants, dealers, and distributors across the Western U.S. and Canada, offering full-solution hardware support from concept to installation.

📈 Matthew Sulkowski Promoted to Sr. Director of Sales & Marketing

A familiar face to many, Matthew Sulkowski has been promoted to Sr. Director of Sales & Marketing. Matt has played a pivotal role in the development and growth of our LED Experts Group and continues to lead the charge in advancing our sales strategy, partner engagement, and marketing direction nationwide.
“Matt’s attention to detail, deep industry knowledge, and unwavering customer-first approach have been key to our dvLED success,” said William Bear. “His ability to blend hands-on technical expertise with innovative marketing strategy has made him an invaluable leader to both our team and our partners. This promotion is well-earned and reflects the impact Matt has made across our organization.”

🌎 Dusan Fager Promoted to Director of Sales – Eastern US

Dusan Fager has been promoted to Director of Sales for the Eastern U.S. Previously overseeing the Mid-Atlantic, West, and Southwest regions, Dusan has been instrumental in supporting rep groups and customers throughout the country. This new title reflects his expanded leadership and the integral role he plays in CrimsonAV’s sales success.
“Dusan has built a reputation for doing whatever it takes for our clients and partners,” said William Bear. “His product expertise, tireless work ethic, and commitment to delivering real-world solutions have been essential to our growth. He leads by example and consistently shows what it means to be a trusted partner in this industry.”

We’re proud of the strength, experience, and passion our team brings to every project—and even more excited about what’s ahead.
Please join us in congratulating Craig, Matt, and Dusan on their new roles!

— CrimsonAV Leadership Team