Exploring the role of Media in Retail Media Networks - its power and new purpose

by Brian Florko, Creative Realities

We live in an era where digital platforms have taken center stage in nearly every aspect of business, including advertising and consumer engagement: but the truth is, physical stores continue to hold a special place in the hearts of consumers, over and alongside digital channels. In fact, stores are currently enjoying a renaissance that highlights their enduring appeal.

This resurgence is not so much a surprise as it is a testament to a fundamental human trait: our innate desire to explore and experience. Retail spaces have evolved into vibrant hubs of activity, effectively leveraging this renewed interest to outpace traditional broadcast [television] media and e-commerce channels, to become the new mass media powerhouse in today's media landscape.

The emergence of Retail Media Networks

Retail media networks are built on retailer e-commercial and mobile platforms, allowing brands to reach consumers....Read Full Article Here