Connect. Explore. Experience.
October 13-16, 2026 | New York and New Jersey

The Digital Signage Federation is bringing the industry together for a series of events across New York and New Jersey. Curated with DSF members and industry partners, the week will include education, networking, open houses, project showcases, technology demonstrations, and behind the scenes tours.  Connect. Explore. Experience.

At the heart of it all are DSF members creating experiences for fellow members and the wider digital signage community. By opening their offices, showrooms, and projects, they’re giving everyone a chance to exchange ideas, check out new technologies, see some great work in action, and connect with colleagues from across the industry, all while experiencing a little more of New York and New Jersey along the way.

Note: Times are subject to change

Wednesday, October 14:
Vistar Media: Retail Media Trends and Open House 
Coffee, Concepts and Banking: Inside Santander 
SNA Displays: Open House and Cocktails 

Thursday, October 15: 
Exclusive DSF Member Preview and Sony Happy Hour
Diversified DOOH Project Tour 
XUSC Oktoberfest @ The Hoboken Biergarten

Friday: 
Sony AV Tech Expo Roadshow 

Wednesday, October 14

Vistar Media: Retail Media Trends and Open House @ 625 Sixth Avenue / Sixth Avenue & 19th

Time TBD

A discussion focused on the evolving retail media landscape, followed by an opportunity to connect with the Vistar Media team and explore its New York office.

Coffee, Concepts and Banking: Inside Santander 437 Madison

3 PM 

Take a midday break with a cup of coffee and a visual tour of Santander’s recently opened concept branch at 437 Madison Avenue. OpenEye Global will share a behind the scenes look at the design process and overall approach, including how SNA Displays transparent LED mesh and a series of Absen LED displays come together to create a unique visual experience throughout the branch.

SNA Displays: Open House and Cocktails @ 44th & 7th

5:30 PM

An evening open house featuring networking, refreshments, and a look inside SNA Displays’ new New York headquarters.

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Thursday, October 15

Exclusive DSF Member Preview and Sony Happy Hour

Thursday, October 15 From 3:00 to 5:00 p.m.
25 Madison Avenue - Madison Avenue and East 25th Street

DSF members are invited to an exclusive early preview of the Sony AV Tech Expo. Attendees will get a first look at Sony’s latest professional display, imaging, and audiovisual technologies, followed by a happy hour with the Sony team and fellow DSF members.

Diversified DOOH Project Tour

Time TBD

A guided tour highlighting several of Diversified’s digital out of home projects throughout New York City. Everyone who registers for the tour will also receive a complimentary one way ferry ticket to Hoboken to attend the XUSC Oktoberfest immediately afterward.

XUSC Oktoberfest @ The Hoboken Biergarten

6:00 to 9:00 p.m.

Learn more and register:   https://www.xusocialclub.com/event-details/oktoberfest 

The day concludes across the Hudson with an evening of industry networking, live entertainment, and Oktoberfest festivities.

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Friday, October 16

Sony AV Tech Expo Roadshow

@ 25 Madison Avenue & East 25th
Time to be announced / https://pro.sony/ue_US/avtechexpo 

Sony’s professional AV roadshow featuring the latest display, imaging, and audiovisual technologies.