Content plays a central role in the success or failure of digital signage systems, yet it is often underplanned or underestimated. This course focuses on why content strategy is a mission-critical component of digital signage deployments across enterprise, retail, and education environments. Participants will explore how content planning, workflows, governance, and performance measurement impact engagement, system adoption, and long-term effectiveness. The session emphasizes integrating content considerations into system design and operational planning to ensure digital signage remains relevant, trusted, and effective over time.
Learning Objectives:
Participants will be able to:
Analyze how content strategy influences digital signage effectiveness, adoption, and return on investment.
Identify best practices for content workflows, governance models, and ownership structures.
Recognize content-related risks that can negatively affect system performance and audience trust.
Evaluate content performance and relevance as part of ongoing system optimization.
Integrate content planning into system design and discovery conversations.
This course supports continuing education by addressing content strategy as a core component of digital signage system design and operation. Attendees develop practical knowledge related to content workflows, governance, and performance evaluation that directly supports effective and sustainable AV system deployments.

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