Tech Meets Taste: What we learned from the Fast Casual | QSR Summit

From DSF Advisory Council member Creative Realities

The Fast Casual & QSR Summit, an annual conference that attracts emerging QSR brands like Velvet Taco and Betty’s Biscuits, new food concepts like Brooklyn Dumpling, and larger scale chains with a modern twist (think Chipotle, Salad & Go, Walk-Ons, and Freebirds)—about 100-150 operators—all come together to talk about the trade. There’s a different theme every year, but this year’s event was a hotbed of technology innovation under the appropriate banner “Digital Transformation”. Last year, everyone talked about “why” operators should adopt technology, but operators have moved beyond that. This year, instead of wondering, “Maybe I should try digital menu boards” (or some other tech tools), they understand they need a tech stack that all works together — and they’re making decisions about what the right tech stack actually is, and how it might perform.

For quick service restaurants (QSR) and fast casual (FC) operators, choosing a cohesive and complementary tech stack is critical to improving the guest experience… READ THE FULL ARTICLE HERE