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Designing Content
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Description
Clients aren’t buying Digital Signage technology because they like spending money. Digital Signage is a communication investment to meet a goal, and content delivers on that goal. Digital signage content creating is an ongoing business process. Content should be relevant to the user and direct them to some sort of action. The creation process behind the screen is important for both the creative and business aspects of digital signage network. This course also touches on future trends in digital signage content.