The OAAA has announced a series of responses to COVID 19 and its impact on the Out-of-Home advertising industry. These are worth a look and possibly a bookmark. The OAAA responded with incredible speed to this growing pandemic and is serving the interests of the industry and public through the following resources:
COVID 19 Prevention PSA Campaign- OAAA has partnered with the Centers for Disease Control and Prevention (CDC), the nation’s health agency, to offer public-health PSAs in a variety of digital OOH formats as the OOH industry steps up to help explain preventive measures to mass audiences. To participate in this urgent national health PSA campaign, view and download OOH creative here.
COVID 19 Response Resources – We suggest bookmarking this page or visiting it regularly
OAAA Lunch Breaks– mid-day online webinars about OOH during this time (April 2, 7, 9, 16, and 21 currently planned)