Red Dot Digital Media & AIM Sports Launch Interactive Vertical Jump System

Red Dot Digital Media & AIM Sports Launch Interactive Vertical Jump System

December 9, 2025 – Carlsbad, CA – Red Dot Digital Media, a leading specialty integrator in the digital signage space, recently collaborated with AIM Sports Group to design and deliver an innovative interactive vertical jump system that captures verified player measurables and integrates them into AIM’s Sports Group newly launched AIM+ digital platform.

AIM+ leverages AI to provide advanced analytics, and this activation gave athletes and spectators
a gamified way to engage with the technology. The system made its debut at the SoCal Cup Showcase, AIM’s Sports Group national boys volleyball tournaments, where athletes could measure their vertical jump, view live leaderboards and even compare themselves to well-known professional athletes. Each jump was logged into AIM+, automatically updating the player’s digital profile with fresh stats and tournament highlights.

A New Vision for Measuring Vertical Jump
AIM Sports Group has built a reputation for pushing the boundaries of youth sports, and the launch of
AIM+ created the opportunity to integrate real-time performance data into a digital-first experience. The challenge was to design a system that would elevate the tournament atmosphere while driving
athlete engagement and showcasing AIM+ as an innovative, tech-forward platform to modernize a form of manual sports measurement.

For the past 30 years, the Vertec system had been widely used to measure athletes’ vertical jump. While the pole-and-plastic-vane system is accurate and ubiquitous within the sports community, tech-enabled
systems using lasers and other forms of measurement have struggled to gain widespread adoption.

AIM+ marks an important step forward in bringing technology into the vertical jump measurement
process with greater accuracy, interactivity and engagement than ever before. The AIM+ development timeline, however, was tight. Red Dot had less than a month to design, build and test the system. There was also no existing blueprint for a comparable activation, meaning the team was essentially creating a new category of interactive measurement from scratch. Finally, the solution had to be cost-conscious, safe and robust enough to stand up to heavy use by athletes over the course of the event.

“With no existing blueprint for this type of digital-forward solution, Red Dot Digital Media embraced the challenge and delivered beyond our expectations,” said John Gallegos, Founder & CEO of AIM Sports Group. “This project redefined how we capture performance metrics for AIM+ and created an engaging experience for our athletes and attendees. The level of innovation and execution drove unprecedented engagement, and it’s helping us think bigger about what’s possible for the future of youth sports.”

Bringing the Concept to Life
Red Dot engineered a custom-built vertical jump meter anchored by a 55-inch interactive touch display mounted on a truss-style stand. Before each attempt, an attendant entered the athlete’s information and standing reach into an iPad interface, which connected wirelessly to a BrightSign media player powering the system. When the athlete jumped and tapped the screen, the system instantly calculated and displayed their vertical leap with a dynamic graphic. Immediately following each jump, the display transitioned to a live leaderboard that highlighted the athlete’s score and showed their ranking within their age division. If their performance landed them in the top ten, their name appeared on the board until displaced by higher scores.

To inspire participants further, the leaderboard also featured vertical jump statistics from famous athletes, giving players a tangible benchmark to compare themselves against. When not in use, the system runs in a standby mode that cycles through sponsor content and promotional videos. The display is also pre-programmed with contextual icons for different sports, such as men’s and women’s volleyball net heights and a basketball rim, helping athletes better visualize their jump results.

To support AIM’s Sports Group digital vision, the system logs each participant’s results and uploads them to AIM+, allowing players to access their data long after the event. The design incorporated practical branding and usability elements, including a custom wrap around the truss to promote AIM Sports Group, while serving as a static measuring tool for athletes to gauge their standing reach.

A Partnership Built on Vision, Delivering Measurable Results
For AIM Sports Group, the challenge was not only finding a partner capable of executing the technical vision but also one that could truly understand the concept. Few vendors had the imagination or expertise to approach something so new.

Red Dot embraced the challenge, leveraging its custom-build approach and industry knowledge to bring the idea to life. President Darryl Kuder’s volleyball background proved invaluable, adding a layer of insight that shaped design choices and ensured the system resonated with athletes and coaches alike.

The impact was immediate. AIM Sports Group exceeded its AIM+ sign-up goal by 184%, fueled by nonstop lines of athletes eager to measure their vertical jumps and see their names on the leaderboard. The activation became one of the highlights of the SoCal Cup Showcase, proving that a digital-first measurement tool could drive engagement, generate valuable data and reinforce AIM’s Sports Group reputation as a leader in sports innovation. Beyond its measurable success, the project delivered a powerful proof of concept, showing that gamified, tech-enabled experiences can fundamentally change how performance metrics are captured and shared in youth sports.

For more information about Red Dot’s full range of content management and specialty integrator services, visit www.reddotdm.com.

About Red Dot Digital Media
Established in 2007, Red Dot Digital Media is a leading digital signage specialty integrator focused on global digital signage deployments, content design, programming and CMS integration. As a BrightSign Top 10 Global Preferred Partner, Red Dot has grown to become one of the top digital signage companies in the country and, in 2014, created a global team to support its international projects. For more information, visit www.reddotdm.com or follow us on LinkedIn and Instagram.

About AIM Sports Group
AIM Sports Group is a premier sports enterprise that owns and operates a state-of-the-art sports event and training facility, premier youth boys’ volleyball league, regional tournaments, national events and tech platforms. AIM is focused on enhancing the journey of youth athletes through innovation and elite competition in sports. Learn more at aimsportsgroup.com.