ScreenCloud Recognized for Innovative AI Quality Assurance

ScreenCloud Recognized for Most Innovative Project at
European Software Testing Awards for AI-Powered Quality
Assurance Platform

London, UK – 25th November 2025 – ScreenCloud, a leader in digital signage software,
has been awarded a Highly Commended designation for "Most Innovative Project" at the
prestigious European Software Testing Awards, held in London on November 18th 2025.

This recognition celebrates ScreenCloud’s groundbreaking internal initiative to build an
advanced, AI-powered Quality Assurance (QA) assistant and visual test management
platform, designed to significantly elevate efficiency, visibility, and product reliability across
its diverse software ecosystem.

Mark McDermott, CEO of ScreenCloud, commented on the achievement: “Winning this
recognition for 'Most Innovative Project' is a brilliant moment for the team and a win that
feels well deserved. The team took a bold idea - to use AI to make test planning smarter,
connect results across environments, and make our automation coverage easier to
understand - and turned it into a platform that genuinely improves how we build and ship
products. If this is what happens when talented people get space to explore what’s possible
with AI, I’m very optimistic about what comes next."

Ambitious Innovation in Quality Assurance
The internal project, built by the Belfast based team of ScreenCloud’s multinational setup,
was a multi-faceted approach to tackling efficiency and visibility issues across ScreenCloud’s
various apps, codebases, and development tools.

Belfast based Chris Scullion, Senior QA Engineer, provided an overview of the platform: “It
was a combination of a few things. We built an internal AI-powered QA assistant alongside a
visual test management dashboard to tackle the visibility and efficiency issues we were
running into across all our apps. The AI assistant takes in context, analyses the screenshots
we upload, and generates test plans, structured test cases, and even automation tests,
helping us work more efficiently and cover as many areas as possible.
”
The second key component of the project leverages ScreenCloud’s core product:
● Real-time QA Visibility: A full QA reporting suite feeds into custom dashboards. 
● Instant Team Alignment: This data is pushed directly to ScreenCloud screens
across the network of offices, giving both QA and development teams instant, live
visibility into test run results and failures after each deployment.
●Strategic Planning: The team is also planning to use the system for long-term trend
analysis to highlight areas needing more QA coverage or where development may be
producing more bugs.

The system has already demonstrated its value by catching significant regressions
during staging, preventing issues from ever reaching production. By strengthening
collaboration between QA and development, the platform supports ScreenCloud’s
mission to deliver a highly reliable, world-class screen management experience.
ScreenCloud proudly recognizes the team behind this ambitious project: Jonathan Price,
Chris Scullion, Peter Meehan, and Kant Singsri—whose creativity, technical expertise,
and collaborative spirit made this innovation possible.

This latest award comes on the back of an award studded 2025 for the company, with
ScreenCloud’s Customer Support team being recognized for their excellence at the CCNNI
Awards, and being named the Technology & Digital Winner at the first-ever Great British
Industry Awards.

About ScreenCloud
ScreenCloud is a software-as-a-service company that creates connected workforces across 10,000+ organizations. Its digital signage and hardware solutions help companies simplify and broadcast information through a visually compelling, easy-to-use tool to get the right information, to the right people, at the right time.

https://screencloud.com/