New Member Interview- NoviSign

Meet NoviSign at InfoComm 2025 in booth #2781- https://www.novisign.com/infocomm25/

1. What does your company do?

NoviSign is a digital signage software. We specialize in delivering a comprehensive and scalable cloud-based software designed for ease of use, reliability, and performance. Our platform empowers businesses to remotely create, manage, and update multiples pieces content across any display, tablet, or kiosk. We are recognized as a leader in zoning capabilities, allowing users to display multiple pieces of content simultaneously on a single screen with precision and flexibility, ideal for dynamic, engaging layouts. We were founded in 2011 and have been considered an industry leader for years.

With a strong focus on partners and white-label resellers, NoviSign provides an intuitive interface, robust backend tools, and world-class support. Our clients span five continents and a wide range of industries, all relying on NoviSign to help them deliver dynamic, impactful digital signage experiences.

Learn more at www.novisign.com.

2. What's next for your company/the industry?

We’re focused on growing and supporting our global network of white-label resellers. NoviSign offers a dedicated admin portal that is completely separate from the standard end-user interface. This admin portal gives resellers full control to customize every aspect of the backend, from branding and user experience to pricing structures and feature access. It’s built to empower resellers with the flexibility to tailor the platform to their business needs while ensuring their customers enjoy a seamless and intuitive front-end experience.

Unlike most CMS companies that offer limited or no white-label options, NoviSign delivers a true white-label solution, one that lets resellers build an entire business on top of our software, not just swap out a logo or change some colors. Resellers can use their own custom domain, embed a Studio login page directly on their own website, and fully rebrand the login experience so customers see their brand at every touchpoint. Every link in the end-user interface can be redirected to the reseller’s website, and training resources or product guides can be uploaded with the reseller’s name and branding throughout. These features, along with full pricing control and comprehensive customization, allow resellers to truly make the platform their own.

Resellers also benefit from robust network monitoring tools and enjoy up to 60% margins off MSRP. To streamline deployment, we work with multiple distributors and offer bundled solutions with top-tier hardware providers, including preloaded software options for plug-and-play simplicity.

3. Why did you join the DSF?

We joined the DSF to expand our network and stay connected with the broader digital signage community. DSF provides valuable opportunities to learn, share insights, and stay up to date on the latest industry trends. We’re looking forward to building stronger relationships, collaborating with other members, and continuing to contribute to the growth of digital signage.

4. How may fellow DSF members reach you?

Contacting Robert Alves (pictured) by email at robert@novisign.com