HDMI Licensing Administrator, Inc. (HDMI LA) is the agent appointed by the HDMI Forum, Inc. to license Version 2.x of the HDMI Specification and is the agent appointed by the HDMI Founders to license earlier HDMI Specifications. HDMI LA provides marketing, promotional, licensing and HDMI Adopter services. It also provides education on the benefits of HDMI Technology to adopters, retailers, and consumers.