Course Name: How to Create and RFP- Part 1
Course Author: Alan Brawn, Brawn Consulting
Tracks: Digital Signage 101
Course Description: This course is part 1 of 2. Together, the two courses teach learners how to prepare the requirements document for the RFP to ensure that they state the requirements properly and accurately to get the best responses to the RFP. The learning objectives for part 1 include.
- Understanding the business of digital signage
- Learning how to establish and articulate objectives
- Introducing the 7 Key Elements of Digital signage into the RFP process
- Understanding how Return on Investment (ROI) and Return on Objective (ROO) are used to guide the project
