Power Hour: Digital Signage Venue Analytics

Attendees will learn the latest technologies that can capture data on how customers move and engage throughout the physical journey and how they interface with digital signage. We’ll explore how measurement technologies can interface with and be layered on top of digital signage with CMS Software platforms to perform rules-based tasks. We’ll also look at alternative definitions of not only what to measure, but how – including ROI, ROO, User Journeys, and other ways to know if your digital signage is performing in the greater context of the venue ecosystem.

Featuring Panelists:

• Coumba Ba, Head of Sales America -Quividi
• Bill Evans, CEO  – BlueZoo, Inc.
• Raffi Vartian, VP, Business Development & Strategic Partnership -MeldCx
• Rob Winston, Principal – The Winston Research Group