GDPR Impact on DOOH, The CA Data Privacy Act and Growing Restrictions on Data Collection
10:15-11:00 AM
A massive amount of data can be collected on consumers in relation to DOOH, but what are the ramifications of using this data in the current environment. What level of personalized 1 to 1 data is allowable or ethical to use? In a world of GDPR and privacy concerns with global players like Google, Facebook and others, where should our industry draw the line?
Panelsists
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The Future of DOOH in an Online World – It’s All About Experiential
12:15-1:30 PM
Lunchtime Keynote
Prepare to be amazed at the immersive, experiential environments that Moment Factory builds globally. Static, non-immersive OOH is losing its appeal in a highly fragmented media landscape where the consumer is bombarded with brand and marketing messages. To break through this impression clutter, experiential is the core to richer consumer engagement.
AMAHL HAZELTON
Strategy & Development – Urban Spaces
Moment Factory
The DOOH Strategy Summit will take place on March 26, 2019 starting at 9:00 AM PDT in the Las Vegas Convention Center. It is part of the DSE 2019 program of events.
At DSE – The Official Show of the DSF March 26-29, 2019
Las Vegas Convention Center
