DOOH Strategy Summit Featured Session- Programmatic, PMP and Media Planning Tools: An Agency / Client Perspective
1:30 – 2:15 PM on Tuesday, March 26 at DSE
Las Vegas Convention Center, Las Vegas NV
Description: With advancements and integration of PMP’s, Programmatic, Supply/Demand Side platforms and media planning tools, what are the insights that agency and brand leader can share. Does the streamlining of processes lead to better consumer engagement and quality of media placement? Can you achieve scale through a single platform? Is the growing DOOH automation and connections to the media ecosystem a driver of more dedicated media dollars to DOOH.
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Tuesday, March 26, 2019 at the DIGITAL SIGNAGE EXPO 2019
8:00 AM – 5:00 PM
Part of the Digital Signage Expo 2019- March 26-29
The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.
The overarching theme of the 2019 Summit is DOOH is Global. The goal is to have at least 50% of speakers from outside the US, representing Europe, Latin America, Russia and the Pacific Rim.
Agenda – updated often
