Author Name: Dave Haynes
Company and Position: 16:9, Founding Editor
Courses Taught: Direct View LED
About the Author: I do a few things these days:Mainly, I consult – helping end-users and vendors get their signage projects and products together. I help companies figure out the why, what, when, where, who and how of signage projects, so they don’t waste time and money. I’ve helped major banks, retailers and brands get their signage projects right from the start, or back on a proper track. I’ve also helped a lot of display, player and software vendors – big and small – with market analysis and strategy.I also do a lot of writing – everything from press releases and ghost-writing to the full narrative for coffee table books, like the ones Christie has published about its MicroTiles and its projection mapping tech. A lot of vendors come to me because I actually know their business (always useful), but also because I can take often complicated products and language and turn it into something accessible and readily understood. As a blogger, I get mountains of badly-written, incomprehensible material pushed at me every week.My home base is now in Hubley, Nova Scotia, a woodsy community about 10 minutes south of Halifax. I also see a lot of hotels and airports and convention centres.
