DSF’s Article Summary
This article is worth your time if you use digital in retail. It summarizes transformation since the pandemic and why those transformations occurred. Towards the end it lists out a series of best practices learned from these changes and some forecasting on what we will see in the future.
Beth Warren, SVP of Marketing | Retail SME, Creative Realities Inc.
The future of retail is set to be “hyper-experiential,” particularly appealing to younger shoppers. This shift towards experience is driven by several key factors. Firstly, advancements in technology are facilitating innovative and effective experiential retail. Secondly, despite the post-pandemic world, people continue to seek opportunities to spend time outside and engage with others. According to insights from Canvas8 on what they call “experience hunters,” 58% of consumers believe immersive experiences influence their purchasing decisions. This means that six out of ten people place a high value on how retail makes them feel.
This places a heavy burden – and incredible opportunity – on physical stores. Stores have evolved beyond the transactional. The physical expression of the store is more compelling and vital than ever as demonstrated by shopper demand for a full sensorial, unforgettable, original, and connected experience from their favorite retailers and brands. I’m seeing new demand for immersive experiences that deliver the wow factor and inform/inspire consumers to expect something unique and memorable – from Banking to Big Box stores.
Digital Signage helps create a place where people want to dwell, not just transact. So, it is often utilized to help with the more practical requirements of a physical environment:
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