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DSF Announces First Ever Advisory Council
(February 23, 2022, Warrenton VA) The Digital Signage Federation (DSF), the only non-for-profit independent voice of the digital signage ecosystem, has unveiled its first ever DSF Advisory Council, made up…
Inspiring AV Projects Emerge Out of Lockdown
A standout feature of the pandemic for me has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases despite having…
How the AV Industry is Getting Smaller (And Why That’s a Good Thing)
Jeff Hastings, CEO, BrightSign www.brightsign.biz As 2022 gets underway, one can’t help but reflect on how transformative the past two years have been. The AV industry endured pandemic-driven changes that…
The Lockdown Boom in Retail AV
It’s been a good year for sales of AV to retail. Surprised? You shouldn’t be. The truth is that there were winners as well as losers, and the winners won…
In Search of the In-Store Media Model
By Laura Davis-Taylor, Chief Strategy Officer, inReality I started a consulting firm 17-years ago called Retail Media Consulting, the goal of the group to help traditional retailers embrace the rich…