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The Importance of Value Props for the End-user
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Before the anti- marketing folks throw out value propositions as something just taught at the hallowed halls of institutions…
AV Sales Approach and the Need to Change
In this article and video, Alan Brawn provides insight on the challenges faced in AV sales. He starts the article with two ideas that come from research and his involvement…
Rants & rAVes – Why You Need to Join the DSF
On the latest “Steph Takeover” episode of Rants & rAVes, I speak with Bryan Meszaros of OpenEye Global to talk about the Digital Signage Federation (DSF). DSF’s goal is to educate its members…
Letter From DSF Chair Ryan Cahoy
Dear DSF Members, Happy 2024! I would like to start by saying it is a true honor to assume the role of Chairman or your Digital Signage Federation. I…