BrightSign Powers Digital Signage in Latin America’s Largest Department Store

El Palacio de Hierro is an upscale chain of department stores in Mexico, with its flagship store located in Polanco, Mexico City. Known as “Al Palacio de los Palacios” (“the palace of all palaces”), this particular location is comprised of more than half a million square feet of retail space, earning it the distinction of the largest department store in Latin America.

El Palacio de Hierro recently completed a $300M renovation which included extensive updates to the entire department store. The crowning component of this project was to be a large, overhead stained-glass structure, mounted high above the shoppers below. But due to time and budget constraints, creative and technical consultants at Basha designed a 60-inch LED sphere and full-ceiling LED display installed atop the store’s 66-foot-high main concourse. This budget-friendly stained-glass alternative has become the most striking component of the entire installation.

“Al Palacio de los Palacios is arguably the most amazing department store in the world, so we wanted to create a masterpiece worthy of its prominent location in El Palacio de Hierro’s flagship store,” said Jacobo Jafif, CEO of Basha. “Foregoing traditional stained glass in favor of LED components not only enabled us to keep the project on budget, but the store now has a beautiful, dynamic centerpiece that can be visually altered to reflect whatever mood El Palacio de Hierro intends to create.”

In addition to the 60-inch diameter LED sphere and patchwork of 90-inch LED displays mounted on the ceiling, digital signage is featured prominently throughout the massive department store. This includes outdoor screens located at the entrances, as well as interactive kiosks located throughout the facility. These interactive kiosks serve as wayfinding devices for customers and provide access to detailed information about each of the department store’s various retail establishments.

BrightSign’s 4K digital signage media players are used throughout the installation, managing content across the entire network of displays. This includes 19 90-inch Samsung LCD displays in the atrium, one 1.92×3-meter LED display in Vaijes, one 18.24×4.48-meter LED display, one 11×10-meter ceiling-mounted LED display, the 60-inch diameter LED sphere and a video wall comprised of 20 55-inch LCD displays.

Basha CEO Jacobo Jafif concluded, “We chose BrightSign’s players because they are the most reliable players on the market. This high-visibility installation demanded the very best, and with BrightSign’s help we assembled an eye-catching network of displays that dazzle Al Palacio de los Palacios’ exclusive clientele at every turn.”

Download the BrightSign case study, here.