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The Opportunity For Digital Signage in Another Sales Channel
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Suffice it to say we all seek opportunities… especially in sales and in the case of the DSF the…
Omni-channel has Changed the Digital Signage Experience
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C The common denominator of AV and digital signage is that both are predicated and focused on creating an experience.…
Digital Signage – The Next “Job” or Team Member
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Each month, as I select topics of interest to the digital signage community, I reach out to friends and…
Digital Signage, Coming to a Place Near You!
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP Over the last several years I have participated in several discussions (some might say heated debates) as to whether…
Digital Signage: Whatever You Want it to Be
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP Inspiration is an interesting and often times illusive phenomenon. You never quite know when that feeling will come upon…
End Users-The Heart and Soul of Digital Signage
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP I can think of no better time to write this my latest article on the eve and launch of…
Why We “Need” the Digital Signage Experience
By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, DSSP, ISF-C With the announcement of the “new” DSE a few months back it immediately begged the question in the back…
Expanding the Reach of Digital Signage
Please permit me to report (and by the way, data will validate) that what we thought in the beginnings of digital signage is still true today, lo those many years…
Digital Signage the Journey to InfoComm
Suffice it to say, at one time the AV and digital signage communities were at separate ends of the spectrum. While using some of the same technologies, their “agendas” were…
Understanding the Dynamics of the Experience
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C We find ourselves in a world of acronyms and buzz words. I don’t know about you, but acronyms can…
How to Create an RFP- Part 1
Course Name: How to Create and RFP- Part 1 Course Author: Alan Brawn, Brawn Consulting Tracks: Digital Signage 101 Course Description: This course is part 1 of 2. Together, the two courses…
Alan Brawn ( CTS, DSCE, DSDE, DSNE, DCME, DSSP,ISF-C), affectionately known as Professor Brawn, is a veteran of digital signage, audio visual, and stage production. Alan is principal of Brawn Consulting, an audio-visual consulting, training, educational development, and market intelligence company with national exposure to major manufacturers and integrators in the industry.
Brawn was awarded the InfoComm Volunteer of the Year Award in 2011 and he is the past Chairman of the Digital Signage Federation and the Pro AV Hall of Fame recognition from rAVe in 2004. Alan Brawn received the Fred Dixon Lifetime Achievement in AV Education from InfoComm in 2015. Alan is also the co-developer of the Digital Signage Experts Group (DSEG) certification program and numerous certification classes. In 2018 the DSF named its Educator of the Year Award after Alan.